Barbie maker Mattel, is under pressure from a Facebook group that wants Barbie to go bald in support of cancer patients. The Facebook fan page has created over 18,500 likes currently. The group wants Barbie to go bald to help support children who suffer from hair loss due to cancer.
Barbie doll has been a popular children’s toy since March 1959, for almost 53 years, and has gone through different stages showing that girls can be whatever they want in life. There’s been an elegant Grace Kelly Barbie; a Barbie in thigh-high pink boots; a tattooed Barbie; a pregnant Barbie friend, Barbie doll in a pink wheelchair, African American Barbie doll; and Barbie has even been given a wider waist to eliminate the anorexia eating disorder image.
On the Beautiful and Bald Barbie Facebook page the organizers give an explanation of what they want behind this movement of wanting Barbie to go bald. The Bald Barbie organizers write, “We would like to see a Beautiful and Bald Barbie made to help young girls who suffer from hair loss due to cancer treatments, Alopecia or Trichotillomania . Also, for young girls who are having trouble coping with their mother’s hair loss from chemo. Many children have some difficulty accepting their mother, sister, aunt, grandparent or friend going from a long haired to a bald.”
The Barbie Bald movement on Facebook also added, “Accessories such as scarves and hats could be included. This would be a great coping mechanism for young girls dealing with hair loss themselves or a loved one. We would love to see a portion of proceeds go to childhood cancer research and treatment. Let’s get Mattell’s attention!”
The friends who started the “Beautiful and Bald Barbie” movement are Rebecca Sypin, 32 who is a special-education teacher’s aide in Lancaster, California and Jane Bingham, 41 who is a photographer in Sewell, New Jersey. They said in a statement about their Bald Barbie Facebook fan page, “We’re not demanding that the company do anything,” Sypin said. “We’re just hoping somebody sees this and can help us make it happen.”
The organizers for Barbie going Bald have got some commenter’s on their Facebook group suggesting that they should shave off the Barbie doll hair instead of making a huge scene about cancer patients. Bingham did shave Barbie’s hair and posted pictures to show the Facebook fans how bad and patchy Barbie’s head looks after that. “A lot of these people wouldn’t have even thought about doing that without this movement,” Bingham said about the shaving of Barbie’s hair.
While this movement towards a bald Barbie, The Mattel Consumer Relations team has wrote the Barbie Facebook group organizers that, “We work closely with our philanthropic team to bring light to many causes, But we have a policy of not forwarding unsolicited product ideas to our design teams.