There has been a lot of talk about Apple‘s (NASDAQ:AAPL) iPad 3 coming out in Spring of 2012 but now there is talk about an Amazon Kindle Fire competitor. It seems that Apple has been preparing to launch a Kindle Fire tablet competitor that is similar in size and will try and give the cheap tablet market an iPad option.
A publication that produces reports and news briefs on the supply side of semiconductor, electronics, computer and communications industries revealed the behind the scenes tablet screen purchases by Apple. The DigiTimes report reveals that the new Kindle Fire competitor from Apple will have a 7.85 inch screen. This puts a head to head battle as well of the Amazon App Store and Apple’s App Store.
The purchase report on Apple’s tablet purchases for manufacturing is quoted directly from DigiTimes as, “In addition to purchasing 7.85-inch panels from LG Display (NYSE:LPL), Apple will also buy panels from AU Optronics (AUO), indicated the sources, adding that makers in the supply chain are likely to begin production of the 7.85-inch models at the end of the second quarter of 2012.”
You won’t be seeing this Amazon tablet competitor hitting the shelves until close to the 4th quarter of 2012. The manufacturing chain seems to show that the smaller iPad launch won’t happen until a little bit before the 4th quarter starts. The iPad 3 however is still set to be released at the end of the 1st quarter in 2012. Nook Color advances have remained unmentioned when comparing iPad’s to Kindle Fires. Nook tablets may have more to bring to the table in 2012 to show Amazon (NASDAQ:AMZN) & Apple tablets they’re not the only one in the tablet market.
Another battling point for these cheap tablets is their browser abilities. Amazon Silk gives Kindle Fire surfing abilities that are faster than iPad tablets by caching users surfing habits. Tablet storage is becoming unimportant as cloud drive technology is giving users of Kindle Fire the ability to store apps & files on the Amazon Cloud services. Apple’s iCloud is trying to innovate enough to compete with the cloud drive push that many users are embracing.
Specific price points haven’t been detailed and aren’t available on this new smaller iPad tablet. The Kindle Fire could still have a leg up on the pricing if the small iPad can’t get close to the $199 cheap tablet pricepoint. In addition to the Kindle Fire and Apple iPad competing with each other they have to compete with the new Android Tablet’s built on Ice Cream Sandwich Android 4.0 that are being released after Christmas at the $99 price level. The more Android devices & Android tablets that are released at sub-$200 levels the more pressure Amazon and Apple will feel.