What is all this talk of recessions, unemployment and rough times for retailers this Christmas season? Apparently, according to a newly released comScore report holiday shopping has reached a $24.6 billion record from November to December 2011 in a 39 day span. This number is a 15% increase when looking at sales numbers last year for the holiday shopping season.
The last week ending December 9th, 2011 came in a $5.92 billion compared to last years $5.14 billion in 2010. That alone is a 15% increase with other periods reaching as much as a 26% increase like the Black Friday 2011 to Black Friday 2010 comparison.
This year all kinds of records have been set for spending money since these sales numbers have been tracked by comScore (NASDAQ:SCOR). The largest holiday shopping record was produced this year on Cyber Monday 2011 (November 28th, 2011) with $1.25 billion in one day. Monday December 5th, 2011 comes in second at $1.18 billion, Tuesday November 29th, 2011 at $1.12 billion and then Tuesday December 6th, 2011 at $1.11 billion.
It seems that the sales and traffic are leaving the retail environment and moving online. TechCrunch hypothesizes that this is due to coupons, deals and free shipping that is offered by online retailers. Price comparison apps like the Amazon Price Check app are allowing consumers to make educated buying decisions inside the brick and mortar stores.
What all this leads up to is a day that was indentified by eBay (NASDAQ:EBAY) in 2007 called, “Green Monday.” It seems that with all these historical shopping numbers popping up this years Green Monday 2011 could very well be a shocking record that will end the Christmas shopping season in 2011 with a record for the history books for online shopping. Friday December 16th, 2011 is the last hoorah for online retailers as they can offer free shipping and deals to customers reaching their last minute buys.