Sugar Cereals Like Honey Smacks, Captain Crunch & Froot Loops Worse Than A Twinkie

Cap n Crunch Sugar Cereal TwinkieAre the cereals we’re giving our kids containing way too much sugar? Recent studies answer that with a resounding YES. Considering findings that state some cereals contain as much sugar in a one cup serving as a Twinkie or 3 Chips Ahoy! Chocolate chip cookies.

This brings to mind an old comedy routine done by Bill Cosby years ago where he becomes his children’s hero, complete with a song made up for him, by serving them chocolate cake for breakfast when his wife tells him to make the kids their morning meal. As it turns out, many children are having what amounts to dessert for breakfast, under the guise of the heading “breakfast cereal”.

Studies show that children who eat a high sugary breakfast don’t do as well in school, have higher incidents of childhood obesity, and some growing research supports that the high sugar content can become as addictive as nicotine or even cocaine.

Cereals are popular for many reasons, including ease of preparation, the “cool” ads on TV that make many children beg their parents for them, and the taste that gets some pickier kids to eat when other times they may choose not to.

Honey Smacks Sugar TwinkieThe cereal that topped the list as the unhealthiest breakfast cereal on the planet was Kellogg’s Honey Sugar Smacks. This is the cereal that has as much sugar in one serving as a Twinkie. Considering how most serving sizes are small compared to what people normally deem a serving size, the sugar intake is even higher.

Linda Sutherland, Vice president of nutrition for Kellogg’s (Kellogg Company: NYSE:K), stated in an email to NPR, that Kellogg’s has “reduced the sugar content of its U.S. kids’ cereals by 16 percent since 2007.” She goes on to say that Honey Smacks isn’t marketed to children and kids rarely eat them. That statement is clearly an attempt to defend what isn’t able to be defended. Anyone who has seen their kids walk down a cereal aisle will tell you that they love the smiling frog on the front of the box.

Other cereals that really push the limits on sugar which equal the amount of three Chips Ahoy! cookies are Honey Nut Cheerios, Apple Jacks & Cap’n Crunch. One serving of these cereals would be equivalent to dining on 3 cookies every morning. Other cereals that have high sugar content are Froot Loops, Quaker Oats Oh!s and Quaker Oats Cap’n Crunch’s Oops All Berries. Unless you want your kids to have sugar highs you also need to keep from buying Apple Jacks, Smorz, Cap’n Crunch Berries, Golden Crisp and pretty much anything else with lots of color in the cereal.

There are many options of healthier cereals out there, but then the problem becomes getting their kids to eat those cereals. Of course parents CAN help this problem by offering their children healthier cereals and other breakfasts, despite the extra time involved in preparing them. Eggs, toast with peanut butter, instant oatmeal, even granola bars would be better choices than what amounts to a cup of sugar or more in their bowl.

The breakfast cereal companies do need to take some responsibility and lower the sugar content in their cereals. However, parents also need to step up to the plate and realize they are the ones in control of what actually goes into their kids’ mouths in the morning. There are just too many options out there to feel like they are handcuffed to the cereal aisle. If more parents take that step, the cereal companies will have to respond by making healthier cereals for their biggest demographic… kids.

1 Comment on "Sugar Cereals Like Honey Smacks, Captain Crunch & Froot Loops Worse Than A Twinkie"

  1. Cereal companies can do what they want. customers determine the capacity of their existence.
    “it CAN be PART of a balanced breakfast, but not complete within itself”
    Don’t mess with our treats. Availability of other options is another issue.

    After putting captain crunch up like Americas most wanted, let those things be and we’ll discuss simple healthy ways.

    be sensitive to what your body tells you.

    these are a few healthful elements to combine for a quick, easy, high performance start.
    +rice crispies with milk, chopped up banana
    +scrambled egg
    +toast with honey or jam.
    +cottage cheese with peaches or apple sauce.
    +frozen blueberries
    +sliced apple
    +oatmeal with maple syrup/ brown sugar / cinnamon

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