NEW YORK, NY (August 17, 2011) Today we opened our doors at treasure&bond, a new boutique located at 350 West Broadway (between Broome and Grand). It’s something different in retail and philanthropy, and we hope people will come by to see what we’re about. We plan to donate 100% of our profits to non-profit organizations benefitting children of New York City.
We’re part store / part giving organization, and each quarter we plan on supporting two New York City-based programs through the products we sell. We’ve selected eight beneficiaries for the first year. For the August-October 2011 quarter, we’re supporting: The New York Public Library Programs for Children and Young Adults and New York City’s Young Men’s Initiative. The beneficiaries for November 2011 – January 2012 are: Children’s Health Fund and Coalition for the Homeless: Camp Homeward Bound Sleep-Away Camp and After School Services; for February 2012-April 2012, we’ll support: The Edible Schoolyard NYC and Friends of the High Line’s Family and Education Programs; and for May 2012-July 2012 the beneficiaries are Pediatric Cancer Care, Memorial Sloan Kettering and Association to Benefit Children (ABC). All of these groups offer terrific programs that we think make a real difference in kids’ lives. There’s a bunch more information about these amazing programs and how we’ll handle the selection of future beneficiaries on our website: http://www.treasureandbond.com .
A Word About Our Owner
You may have heard that we’re owned by Nordstrom. Aside from helping us get this location, providing some back office help, and generally enabling this thing to get off the ground, they’ve pretty much left us alone. We’re not a mini-Nordstrom and we won’t be able to accept Nordstrom’s retail credit card. We intend to operate independently and build things up from the grassroots ourselves. Also, we’re going to be looking for ways to keep our costs as low as possible so that we can maximize proceeds for the organizations we’re supporting. That means we’ll be creative, scrappy and run a lean-and-mean operation. Some of the things we’re doing involve purposely incorporating many recycled, reclaimed or repurposed materials from our parent company. We know we’ve got a lot to learn and that we’re going to need ideas and lots of help from the community and our different partners in order to turn this into a successful experiment. We look forward to the challenge.
A Word of Thanks
We’d like to thank Vogue Editor-in-Chief Anna Wintour and NYC Philanthropist Catie Marron for helping to hatch this idea. It started with a phone call from Anna to Pete Nordstrom that led to a conversation with Catie and if it weren’t for that moment, we wouldn’t be here today. Thank you.
Concept: All profits after expenses go to NYC non-profits; owned by Nordstrom, independently operated
Types of merchandise: Accessories, artwork, books, furniture, jewelry, men’s, women’s and kid’s clothes, stationery
Address: 350 West Broadway (between Broome and Grand)
Store hours: Monday – Saturday, 11 a.m. – 9 p.m; Sunday, 12 p.m. – 7 p.m.
Square footage: 11,137 square feet
Number of vendors: About 150 give or take