comScore, which is a leader in digital measurement, has come up with its results on the viewer ship data of Americans for the month of April 2010. According to its study, 178 million viewers watched videos on the net YouTube accounted for 43.6 million, which is a quarter of the total viewer ship.
Out of the 30.3 billion videos watched by surfers in the month of April, Google sites accounted for 13.1 billion with YouTube ranking first in these sites. Hulu was 2nd with 958 million videos, Microsoft 3rd with 644 million and these three were followed by Viacom Digital (384 million) and yahoo with 371 million respectively.
Out of the 178 million viewers, each watched 171 videos on an average in the month of April. Google was once again number one by a fair margin as its sites’ videos numbered 96 per viewer, followed by Yahoo (7.5 videos per viewer). Fox took the third spot with each viewer watching 7.3 videos from it while Vevo took 4th position with 7.1 videos per viewer.
Among advertising companies, Tremor Media topped as the number one network as it had a reach of 92.6 million viewers which accounted for more than half of those who watched videos online. With 80.7 million viewers, Scanscout came second with 45.4 5 and Advertising .com Video Network came third with 78.4 million viewers.
Apart from these vital statistics, there were some other surprising findings from the study of viewer ship patterns in the month of April 2010. Joost Video Network had a penetration of 36.6% among the viewers with BrightRoll Video Network coming second with 19.5 % penetration and BBE had 18.5 % penetration.
83.5 % of internet surfers watched videos. 135.7 million Watched 13 billion videos on YouTube. Average duration of video watching was 4.4 minutes.