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CES 2013: Polaroid’s First Android Camera that has a Removable Lens

Polaroid Android Camera Interchangeable Lens

Before the digital era, Polaroid cameras gave users the ability to see a picture taken without waiting to have the roll developed at a store. The film itself came with a built in capsule of chemicals that developed each picture that was taken in seconds.  As the digital age came into existence, the digital camera became instant gratification for the user and the need for the old Polaroid cameras was no longer necessary.

Now, during the CES 2013 convention, Polaroid is attempting to not only join the digital age but to move to the front of the pack by introducing the first Android Camera with a removable lens.

Polaroid’s new camera, the iM1836 that was built by their partner Sakar, is not the first Android camera, as Samsung already has the Android-powered Galaxy camera. However, the camera is only a point-and-shoot, so there is a limit on its ability to capture eye-popping shots.

Polaroid took their shot at an Android-powered camera but has the ability to use an interchangeable lens. The iM1836 runs Android 4.1 “Jelly Bean” which would supposedly enable it to run the same photo-sharing and editing tricks you are able to perform with the Galaxy camera; actually, you could use any smartphone that uses Android 4.1.

Though it comes with a 10-30mm zoom lens, you will have the ability to change that out for the use of others. According to Polaroid, the camera is compatible with any Micro Four Thirds lens; that is, so long as you have an optional adapter. It has the ability to snap pictures up to 18 megapixels and video up to 1080p. An HDMI output allows you to connect directly to a TV.

Marketplace caught up with Polaroid’s CEO Scott Hardy at the electronics show and sounded knowledgeable about the consumer’s needs.

Hardy said, “Polaroid was the original social network. You know, people would take a photograph and then they would share it instantly. If you look at how people take pictures today, the main benefit of taking pictures on your cellphone is being able to immediately post them and upload them to your favorite social network. And the sad part is, there are billions of photos taken every day, but many of those photos, once they are uploaded, they disappear. And what we’re interested in is finding those works of art, finding those shots that people are proud of, true treasures that have the sentimental value, and giving the consumer an easy way to output those photographs onto works of art.”

When comparing the Galaxy camera with the iM1836, one big difference is Polaroid offers no option for a data plan. This means you must rely on your smartphone or Wi-Fi to connect to the internet and it comes ready to tether (via Bluetooth or Wi-Fi.) Another difference is the LCD touch screen in the back only measures 3.5 inches compared to the Galaxy larger display of 4.8-inches and has a pop-up flash. Other features of the iM1836 include panorama mode, auto blink detection and auto face exposure.

Hardy talked about why their camera is cutting edge as well as better than what is currently out there by saying that, “It has the Android 4.1 Jelly Bean operating system. And the benefit of that is sharing because now you can download your favorite photography apps and be able to use those on the camera itself. And so you can take a picture, edit the picture real time, and upload the photo without having to take the image from your camera, transfer it to a computer and upload it. You get all the benefits and ease of use you get by using a mobile phone, but its built into the camera itself.”

The camera will be available in the first quarter of 2013 and will cost $399.

Polaroid Showcases Android-Powered Camera – CES 2013

A look at the Polaroid iM1836 which has the capability of interchanging lens.

Polaroid Interchangeable Lens Camera

Interchangeable lens cameras from Polaroid? Yep. They’re here at CES, and the company let us spend some hands-on time at tonight’s Pepcom event at the MGM Grand. It’s important to note, right off the bat, that these things are still firmly in prototype mode.

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