Some people like to be part of the herd and if you were wondering if people were buying Amazon ereaders like the Kindle Touch or Amazon’s tablet the Kindle Fire, they are. Amazon released sales numbers that say customers are purchasing well over 1 million Kindle devices a week.
It was the 3rd week in a row that the 1 million Kindle and Kindle Fire Tablet numbers held strong. In addition to the iPad tablet competitor increasing it’s sales rate the Kindle Fire is also the most wished for, most gifted and best selling product across every product in Amazon’s Marketplace.
“Kindle Fire is the most successful product we’ve ever launched – it’s the bestselling product across all of Amazon for 11 straight weeks, we’ve already sold millions of units, and we’re building millions more to meet the high demand. In fact, demand is accelerating – Kindle Fire sales increased week over week for each of the past three weeks. People are buying Kindle Fire because it’s a simple, fully-integrated service that makes it easy to do the things they love – watch movies, read books and magazines, listen to music, download apps, play games, and surf the web,” said Dave Limp, Vice President, Amazon Kindle.
The $199 price tag of the Kindle tablet is helping it become a formidable iPad competitor to the Apple iPad 1 and iPad 2. When looking at the Kindle vs iPad, the marketplace that Amazon can offer helps to extend the Kindle Fire’s apps to 19 million movies, TV shows, songs, books, magazines and games. The Apps on the Kindle Fire include all the popular streaming apps like Netflix, Hulu, Pandora and even games like Angry Birds. You can’t forget that the Kindle is one of the leading ebook reader tablets on the market too!
The hardware specs of the Kindle Fire are top of the line for a 7″ tablet pc device as well with dual core processors and the new Amazon Silk which caches web browsing and learns your surfing habits. The Kindle Fire runs on the Android Platform even though it’s a scaled back version. For storing things that you buy like ebooks & MP3 music from the Amazon App Store you can use the Amazon cloud and access the content anywhere you have an Internet connection. Gorilla glass keeps the tablet multitouch screen from getting scratched or damaged. Amazon has played quite a hand in the tablet business by offering its businesses core offerings right inside a portable tablet.
Amazon does one thing better than almost anyone else online which is providing user reviews and ratings on products. This could prove to bite Amazon before it knows it if all of these Kindle Fire Tablet purchases produce reviews of people comparing their tablet experience with the iPad 2. Some people are unhappy they don’t get as much freedom with their Amazon tablet compared to the Apple iPad. If this produces negative reviews the next generation of tablet buyers will read these and react accordingly. Amazon has a lot on the line while it lets users tell the story of their Kindle Fire experience.