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How @Redbull’s social marketing on @Klout failed in the real world
Since I joined Twitter in 2007 social media marketing has come a long way with most brands and companies now on Facebook & Twitter. With Klout launching in September 2009 it has also come a long way with big events like their major algorithm change in October 2011 and big time investments from venture capital firms to the tune of $30 million dollars. To me, social media marketing is at the biggest...