Several topics throughout history, when brought up in conversation, can bring out various emotions from individuals. Touchy subjects such as cults, the Klu Klux Klan, and the holocaust can have certain ethnic groups feeling uncomfortable and cause extreme tension.
There is one clothing store in India, that if they keep the current name of the store, which is “Hitler” may not get any business any time soon, unless the owner comes to his senses and listens to everyone telling him to change the name.
As you would have guessed, his clothing store is taking serious backlash as threats along with requests to remove the name from the store, and business cards have been going steady since the store was open ten days ago. The owner of this western style clothing store, Rajesh Shah voiced his opinion on this issue to the Times of India on Wednesday, August 29, 2012
“I will change the name if people want to compensate me for the money we have spent on the logo, the hoarding, the business cards, and the brand,” Shah said. He spent close to $3,000 altogether.
He also mentioned that he was not aware of who Adolf Hitler was prior to giving his store the name. Shah described his reasoning of the name Hitler mentioning that Hitler was a nickname given to his business partner Manish Chandani’s grandfather because of his strict nature, according to the Huffington Post. Now the interesting thing is that he says he did not know who Hitler was but he requested that the dot on the “I” in the logo be a Nazi swastika sign, that got a few Jewish people calling Shah a Lair and that he knew who Hitler was and knew what he was doing when he put the sign up.
“He knew what the name meant and what Hitler stood for, a lot of Jewish people including myself, had suggested a separate design, but he claimed that the name and logo brings good business,” an unnamed Jewish shopper said in a statement to the press.
An India writer Esther David who writes for the Times of India, is a Jewish individual who made a point that backed up Shah picking of the store name, but at the same time described how he felt as a Jewish person to see the name Hitler in big bold letters in front of the clothing store. David stated that he was very disturbed and distressed of the store, but at the same time mentioned that Indians used the word “Hitler” to casually describe autocratic people or a ruler who has absolute power….. (Sounds like Adolf Hitler) according to YAHOO.
Another interesting fact that may go behind the reasoning of the use of the Nazi Swastika is that it is an inspirational Hindu symbol that is use for good luck, according to Power Fortunes. Now this does not prove that Shah is right in his decisions, because over majority of the Ahmedabad India community along with the small Jewish community in Ahmedabad where the store is located strongly believe he is lying on the whole subject matter.
Hitler Store In India Sparks Outrage
An Indian clothing shop owner is pleading innocence this week after his store, called “Hitler,” outraged residents and drew strong criticism from the area’s Jewish community in Vastrapur. The storefront bears the name Hitler, in large letters, with a swastika dotting the ‘i’ in “Hitler.” According to AFP, the outlet, which opened 10 days ago in the western state of Gujarat, sells Western men’s wear. Proprietor Rajesh Shah told The Times of India that he had no idea the moniker would be controversial.