Soon after Adidas unveiled their Shackle Shoe on Facebook Monday, that was set to go on sale in August, they issued a statement saying they are pulling the JS Roundhouse Mids shoe from production.
More than 37,000 likes, 8,600 shares and 3,700 comments on Facebook, which were mostly negative, later Adidas said in a statement. “Since the shoe debuted on our Facebook page ahead of its market release in August, Adidas has received both favorable and critical feedback. We apologize if people are offended by the design and we are withdrawing our plans to make them available in the marketplace. The design of the JS Roundhouse Mid is nothing more than the designer Jeremy Scott’s outrageous and unique take on fashion and has nothing to do with slavery.”
Some of the comments wrote on the Adidas Shackle shoe Facebook post:
Leslie Chavez: “They are very ugly. Wouldn’t say they are racisist though. That’s people reading into what they want to see. However, it looks like prision shoes to me.”
Erik Franke: “Yes I do fit their sales demographic. Okay well I don’t wear sag my pants, It just isn’t comfortable. I like these shoes cause they are different. What is wrong with being different?”
Zen Amen: “Come on people. Talk about going overboard with PC. Ankle shackles have many different meaning to many different people and groups. are we not supposed to say “handcuffs” any more? Not supposed to show pictures of handcuffs any more? What about when cops use cuffs on the bad guys (no matter what color) are they supposed to apologize or carry a disclaimer? Many blacks (not all blacks) throw around the word nigga all day long and I do not hear much outrage about that from blacks, whites or whomever. This PC overkill is getting very cartoonish. Get mad about important s***!”
Amber Poole: “Wow, like 90% of these comments are freaking ridiculous.. if you don’t like em, don’t buy em. There is nothing “racist” about this pair of shoes. I personally think they look hideous and don’t see a point in a $350 pair of shoes that you strap to your ankles.”
The JS Roundhouse Mids, featured a plastic orange chains and a cuff that strapped around the ankles. Something that looks like shackles and many people on Facebook were criticizing Adidas for using an image reminiscent of slavery. The Adidas shackle was supposed to be something of a redesign of the classic high-top sneaker. A preview of the Shackle shoes were on the Adidas Facebook page months ago, but recently gathered more comments and outcry once they started to promote the shoe more on Facebook.
CBS in Detroit did a poll on Monday asking if people would buy the Adidas shackle shoe, or not. The results may not surprise you, thirty percent of people said they wouldn’t buy the Adidas shackle show because they said the shoe was racist. While another 45 percent said they wouldn’t want to buy the shoe just because it was ugly.
Adidas Shackle Shoe Pulled
Adidas says that it will not produce the controversial shoe design that features a pair of shackles.
Adidas Cancels Shackle Shoes
Adidas has withdrawn its plans to sell a controversial sneaker featuring affixed rubber shackles after the company generated significant criticism when advertising the shoe on its Facebook page.