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L’Oreal Youth Code

L'Oreal False Advertising

L’Oréal and the Federal Trade Commission reached a proposed settlement that they would end advertising claims linked to two antiwrinkle products.

L’Oréal is charged of unfair or deceptive acts or practices, and the making of false advertisements, in or affecting commerce in violation of Sections 5(a) and 12 of the Federal Trade Commission Act.

In a statement Monday, the FTC said the proposed pact settles allegations that L’Oréal advertising campaigns made false and unsubstantiated claims that Youth Code from the L’Oréal Paris brand and Génifique from the Lancome brand provided anti-aging benefits by targeting users’ genes.

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