Note: Any concerned customers who have bought the Kellogg’s cereal or have questions about the cereals recalled, should contact the company. They can do so through the Contact Us feature on their web site at Kelloggs.com or can call 800-962-1413 from 8 a.m. to 6 p.m. Eastern Time, Monday through Friday.
People have said that breakfast is the most important meal of the day. A good breakfast can fill a person up with energy to start the day off right. Unfortunately, Kellogg is recalling their Mini-Wheats cereal because of the possibility that eating it could not help you to start your day, but to put an end to it!
The cereal recall is due to the fact that small metal pieces may have found their way inside each box. Though the company says the public should not be concerned, they would rather be safe than sorry.
Kelloggs made the decision and announced on Wednesday that they were recalling their Mini-Wheats cereal. The company felt this should be done due to the “unlikely but possible presence of fragments of flexible metal mesh from a faulty manufacturing part.”
They also released a statement saying, “Although there have been no reports of any injuries, Kellogg initiated a voluntarily recall of certain packages of Mini-Wheats Bite Size cereal as a precautionary measure. At Kellogg, our number one priority is the quality and safety of our foods and we take this situation very seriously.”
The Kellogg recall, which covers 2.8 million boxes of Frosted Mini-Wheats Bite Size Original and Mini-Wheats Unfrosted Bite Size products, vary in size from the single-serve bowls to large 70-ounce cartons. Those products that are part of the cereal recall have the letters KB, AP or FK before or after the Best If Used Before date as well as dates ranging from April 1st, 2013 to September 21st, 2013. The complete Kellogg’s cereal recall list of those products and affected UPC codes can be found below or on the FDA web site.
Many consumers are angry with Kellogg because although the information about the recall was present on their official Frosted Mini-Wheats Facebook page and Kellogg’s web site on Monday, they only became aware of the possible problem Thursday.
This has led to some angry consumers posting their complaints online. In one case, a YouTube user known as mdillard13, made a video (seen below) of himself taking a rare earth magnet and running it through a plate of the recalled cereal.
Alarmingly, a fair amount of the cereal is attracted to the magnet. Whether or not the company has seen this video, I have and it is alarming to watch, the reiterated in a statement to the Wall Street Journal that the public is not at a high risk. “We understand and apologize for your concern,” the company said. “According to Dr. David Acheson, an internal medicine physician and former Chief Medical Officer at the FDA Center for Food Safety and Applied Nutrition (CFSAN) with whom we consulted, the likelihood of these fragments making their way into the food is low; furthermore, the chances that any affected food will cause injury is low.”
The Wall Street Journal has also reported that the recall is expected to cost Kellogg between $20-$30 million from their third quarter earnings.
According to the Christian Science Monitor, this happens to be the second recall for the company recently. They recalled Honey Smacks, Fruit Loops, Apple Jacks and Corn Pops in 2010 because of having strange flavors and a weird smell attributed to packaging. Luckily, there have been no injuries reported, so far.
Any concerned customers who have bought the Kellogg’s cereal or questions about the cereals recalled should contact the company. They can do so through the Contact Us feature on their web site at Kelloggs.com or can call 800-962-1413 from 8 a.m. to 6 p.m. Eastern Time, Monday through Friday.
Kellogg’s Cereal Recall List:
Kellogg’s Frosted Mini-Wheats Bite Size Original cereal
- UPC 3800031829 – 18-ounce carton with Better if Used Before Dates between APR 01 2013 KB – SEP 21 2013 KB
- UPC 3800073444 – 18-ounce carton with Better if Used Before Dates between APR 01 2013 KB – SEP 21 2013 KB
- UPC 3800031834 – 24-ounce carton with Better if Used Before Dates between APR 01 2013 KB – SEP 21 2013 KB
- UPC 3800046954 – 30-ounce carton with Better if Used Before Dates between APR 01 2013 KB – SEP 21 2013 KB
- UPC 3800031921 – 70-ounce club store carton with Better if Used Before Dates APR 01 2013 KB – JUL 29 2013 KB
- UPC 3800004961 – single-serve bowl with Better if Used Before Dates between 04013 KB – 09213 KB
- UPC 3800021993 – single-serve carton with Better if Used Before Dates between AP 04013 – AP 09213 or FK 04013 – FK 09213
Kellogg’s Mini-Wheats Unfrosted Bite Size cereal
- UPC 3800021983 – single serve carton with Better if Used Before Dates between FK 04013 – FK 09213
- UPC 3800035982 -18-ounce carton with Better if Used Before Dates between APR 01 2013 KB – SEP 21 2013 KB
Kellogg’s Cereal Recall
Two boxes of recently recalled Kellogg’s Mini Wheats with tiny metal fibers in them that are picked up by a rare earth magnet.